Degree
Bachelor of Arts with a major in Communications and Media ArtsContact
Sarah Gorham, M.F.A., M.A.T.
Assistant Academic Director, School of Arts and Humanities
sgorham@une.edu
Michael Cripps, Ph.D.
Academic Director, School of Arts and Humanities
mcripps@une.edu
Mission
The mission of the Bachelor of Arts with a major in Communications and Media Arts is to provide exceptional and supportive faculty and to offer relevant curricula that will help prepare students to thrive in an ever-changing world. More specifically, the degree strives to:
- Prepare students for ethically and socially responsible roles in their chosen professions and society
- Develop in students the ability to recognize, analyze, and solve problems
- Help students achieve their personal and career goals
- Prepare students for entry-level positions in either the private or public sector and/or to prepare students for coursework at the graduate level
Curricular Requirements
| CAS Core Requirements | Credits |
|---|---|
| Total Credits | 42–43 |
| Program Required Courses | Credits |
|---|---|
| ART 230 – Graphic Design | 3 |
| CMM 110 – Intro to Communications | 3 |
| CMM 122 – Oral Communication or SPC 100 – Effective Public Speaking | 3 |
| CMM 210 – Understanding Media | 3 |
| CMM 320 – Intercultural Communication or CMM 416 – Global Communication | 3 |
| CMM 430 – Internship in Communication | 3 |
| LIL 120 – Introductory Arts and Humanities Seminar* or open elective | 3 |
| LIL 420 – Arts & Humanities Capstone | 3 |
| One (1) Communications and Media Arts Concentration (see below) | 12 |
| Three (3) credits of program-specific electives from List A (see below) | 3 |
| Six (6) credits of program-specific electives from List A or List B (see below) | 6 |
| Total Credits | 45 |
| Open Elective Courses (as needed to reach 120 credits) | Variable |
| Minimum Total Required Credits | 120 |
|---|
*LIL 120 - Introductory Arts and Humanities Seminar is a required course for new, first-year students in the School of Arts and Humanities
Communications and Media Arts Concentration options
Sports Media Concentration
| Select three (3) of the following: | Credits |
|---|---|
| CMM 215 – Video Field Production or CMM 216 – Sports Field Production | 3 |
| CMM 310 – DV Studio I | 3 |
| CMM 311 – Digital Video Production | 3 |
| CMM 410 – Writing for the Screen | 3 |
| Total Credits | 9 |
| Select one (1) of the following: | Credits |
|---|---|
| CMM 216 – Sports Field Production | 3 |
| CMM 290 – Intro to Broadcast Media Writ | 3 |
| CMM 310 – DV Studio I | 3 |
| CMM 405 – DV Studio II | 3 |
| Total Credits | 3 |
Digital Video Production Concentration
| Select three (3) of the following: | Credits |
|---|---|
| CMM 300 – Documentary Video | 3 |
| CMM 310 – DV Studio I | 3 |
| CMM 311 – Digital Video Production | 3 |
| CMM 410 – Writing for the Screen | 3 |
| Total Credits | 9 |
| Select one (1) of the following: | Credits |
|---|---|
| CMM 216 – Sports Field Production | 3 |
| CMM 290 – Intro to Broadcast Media Writ | 3 |
| CMM 310 – DV Studio I | 3 |
| CMM 405 – DV Studio II | 3 |
| Total Credits | 3 |
Reporting and Public Relations Concentration
| Select three (3) of the following: | Credits |
|---|---|
| CMM 211 – Introduction to Journalism | 3 |
| CMM 220 – Organizational Communication or WRT 233 – Professional and Technical Communication | 3 |
| CMM 290 – Intro to Broadcast Media Writ | 3 |
| CMM 305 – Public Relations in the Digital Age | 3 |
| Total Credits | 9 |
| Select one (1) of the following | Credits |
|---|---|
| BUMK 200 – Marketing | 3 |
| CMM 410 – Writing for the Screen | 3 |
| CMM 415 – Sports Reporting and Writing | 3 |
| SLM 225 – Sport and Recreation Marketing (formerly SRM 325) | 3 |
| Total Credits | 3 |
Program-Specific Elective Options
| List A Electives | Credits |
|---|---|
| CMM 130 – Media Literacy | 3 |
| CMM 135 – Evolution of Television | 3 |
| CMM 170 – Evolution of Documentary Film | 3 |
| CMM 201 – Digital Media & Software Tools | 3 |
| CMM 211 – Introduction to Journalism | 3 |
| CMM 220 – Organizational Communication | 3 |
| CMM 225 – Topics in Digital Storytelling | 3 |
| CMM 240 – Social Media: Theory & Practice | 3 |
| CMM 290 – Intro to Broadcast Media Writ | 3 |
| CMM 300 – Documentary Video | 3 |
| CMM 305 – Public Relations in the Digital Age | 3 |
| CMM 311 – Digital Video Production | 3 |
| CMM 340 – Women and Film | 3 |
| CMM 350 – Video Game Studies | 3 |
| CMM 410 – Writing for the Screen | 3 |
| CMM 411 – Communication Law & Regulation | 3 |
| CMM 415 – Sports Reporting and Writing | 3 |
| CMM 420 – Senior Project | 3 |
| WRT 233 – Professional and Technical Communication | 3 |
| WRT 304 – Read & Write in Digital Env. | 3 |
| WRT 317 – Proposal and Grant Writing | 3 |
| List B Electives | Credits |
|---|---|
| ART 105 – Elements of Acting | 3 |
| ART 106 – Two-Dimensional Design | 3 |
| ART 111 – Scientific Illustration | 3 |
| ART 214 – Color Digital Photography | 3 |
| ART 234 – Digital Animation | 3 |
| BUMK 200 – Marketing | 3 |
| BUMK 310 – Advertising | 3 |
| ENG 140 – Indigenous Film and Literature | 3 |
| ENV 321 – Env Comm: Expert Prac Eco | 3 |
| HIS 150 – Telling Tales of the Past | 3 |
| HIS 295 – Medicine and the Media | 3 |
| SLM 160 – Introduction to Sport Leadership and Management (formerly SRM 160) | 3 |
Academic and Technical Standards
Communications and Media Arts majors must earn a minimum of a 2.0 GPA.
Learning Outcomes
The program goals of the Bachelor of Arts with a major in Communications and Media Arts are strongly focused on providing our students with the oral, written, technical and critical thinking skills that are necessary for them to function effectively in the professional world and their personal lives. Learning outcomes for the degree relate to the teaching of communication skills and practices that extend across different communication contexts. The learning outcomes listed here are built upon the core competencies that are inherent in each course required for the degree.
- Demonstrate oral communication skills expected of a future professional in the field.
Indicators of achievement are as follows:- Effectively speak in public settings
- Apply advanced decision-making processes within groups
- Negotiate and collaborate effectively
- Demonstrate written communication skills expected of a future professional in the field.
Indicators of achievement are as follows:- Write for specific purposes and situations
- Write informatively, persuasively and clearly
- Use current technology related to the communication field effectively and ethically.
Indicators of achievement are as follows:- Use a range of applications software effectively
- Use communication technology effectively and ethically in a professional setting.
- Understand the limitations of technology
- Competently employ digital media in professional settings as an effective communication tool. Indicators of achievement are as follows:
- Have a working knowledge of media story structure
- Create media content that communicates effectively using a variety of tools
- Contribute to the production of media content by serving in different roles and working effectively in teams
Honors Program
We offer qualified students the option of graduating with Honors. This includes significant scholarly, creative, or experiential activity under the direction of a faculty member. Interested students should consult with their advisor.
Transfer Credit
See Undergraduate Admissions for more information.
Admissions
See Undergraduate Admissions for more information.
Financial Information
Tuition and Fees
Tuition and fees for subsequent years may vary. Other expenses include books and housing. For more information regarding tuition and fees, please consult the Financial Information section of this catalog.
Notice and Responsibilities Regarding this Catalog
This catalog outlines the academic programs, degree criteria, policies, and events of the SWAGÊÓƵ for the 2024–2025 academic year and serves as the official guide for academic and program requirements for students enrolling at the University during the Summer of 2024, Fall 2024, and Spring 2025 semesters.
The information provided is accurate as of its publication date on April 26, 2024.
The SWAGÊÓƵ reserves the right to modify its programs, calendar, or academic schedule as deemed necessary or beneficial. This includes alterations to course content, class rescheduling, cancellations, or any other academic adjustments. Changes will be communicated as promptly as possible.
While students may receive guidance from academic advisors or program directors, they remain responsible for fulfilling the requirements outlined in the catalog relevant to their enrollment year and for staying informed about any updates to policies, provisions, or requirements.