Study Communications on the Coast of Maine
Do you have a talent for crafting a message, selling an idea, or telling an interesting story? SWAGÊÓƵ’s Bachelor of Arts in Communications and Media Arts cultivates professional and personal communications skills in a supportive, student-focused environment. In addition to studying the traditional communications disciplines, such as marketing, public relations, global communications, journalism, and business communications, you will develop highly marketable skills in digital media production — so you’ll be prepared to engage 21st-century audiences through multiple media platforms.
Vic Wilbur ’21
Why SWAGÊÓƵ
I fell in love with the English major and the English faculty at SWAGÊÓƵ. It’s a small program, and the professors are so down-to-earth. They are willing to get to know students right away. Even now, I can go into the English Department office and have a conversation with anyone about anything. Everyone there knows me.
I’ve always wanted to pursue English. SWAGÊÓƵ a year [into college], I decided that I was also interested in digital media. I love literature, but I also love online writing. Around that time, I discovered the Communications major, and I decided to add it to my English major because what I really love is writing, and I wanted to know more about writing in the digital sphere. Having the double major is really great because I can combine the things I love.
I know that I want to write for digital platforms. SWAGÊÓƵ has helped me realize that. I didn’t even know that was a possibility until I was here.
Welcoming Community
Even when I was touring here, everyone I met wanted to know my name. Tour guides, people I walked by … they all said hi and wanted to know my name. A lot of them asked how my tour was going and how I liked SWAGÊÓƵ. Everyone at SWAGÊÓƵ is just so friendly. When I came to campus for Accepted Students Day, I met some of the English faculty and a few students. The faculty who were there were so willing to answer my questions and just chat. That really stuck out to me.
I feel like everyone here actually cares about each other and is willing to help each other out. It’s a really homey, welcoming community.
I know that I want to write for digital platforms. SWAGÊÓƵ has helped me realize that. I didn’t even know that was a possibility until I was here.
Why SWAGÊÓƵ for Your B.A. in Communications and Media Arts
Located on our oceanfront Biddeford Campus, an idyllic setting for undergraduate study, the Communications and Media Arts major offers small class sizes and close working relationships with peers and faculty. We emphasize the practical application of skills, acquired through doing and creating, that will put you a cut above others in the industry.
- Focus on digital media production/media writing and marketing/advertising
- Hands-on training with the latest tools and technologies of the field
- Broad coverage of the classic communications disciplines
- Introduction to the history and ethics of the communications industry
- Intriguing internships to polish your skills – and your resume
Career Paths for Communications and Media Arts Majors
In addition to the oral and written communication skills that are the cornerstone of this major, you will acquire technical mastery of the tools of the trade and an ability to think critically as you explore the different perspectives of your audiences. Combined with your internship experiences, these skill sets will help you become an expert storyteller and will fully prepare you for a highly successful career in the communications field.
Our graduates have pursued many fulfilling professions, including:
- Filmmaker
- Public Relations Professional
- Blogger
- Journalist
- Videographer
- Marketing Professional
- Video Editor
- TV Studio Manager
- Screenwriter
Career Advising for B.A. in Communications and Media Arts Students
Whether you have a specific career goal in mind or a vague idea of the field that interests you, Career Advising is here to help you plan your next step.
Tour the Art and Design Media Facilities
Explore Art Studio Spaces With SWAGÊÓƵ Students Johnna and Will
Learn about the different studio spaces along with the ceramics, printmaking, and digital photography lab in the Creative and Fine Arts facility.
B.A. in Communications and Media Arts Courses
The following are some examples of the exciting courses that you can take in the Communications and Media Arts major:
- Understanding Mass Media
- Digital Video Production
- Communication Law and Regulation
- Marketing
- Writing for the Screen
- Global Communications
- Topics in Digital Storytelling
Curriculum
| CAS Core Requirements | Credits |
|---|---|
| Total Credits | 42–43 |
| Program Required Courses | Credits |
|---|---|
| ART 230 – Graphic Design | 3 |
| CMM 110 – Intro to Communications | 3 |
| CMM 122 – Oral Communication or SPC 100 – Effective Public Speaking | 3 |
| CMM 210 – Understanding Media | 3 |
| CMM 320 – Intercultural Communication or CMM 416 – Global Communication | 3 |
| CMM 430 – Internship in Communication | 3 |
| LIL 120 – Introductory Arts and Humanities Seminar* or open elective | 3 |
| LIL 420 – Arts & Humanities Capstone | 3 |
| One (1) Communications and Media Arts Concentration (see below) | 12 |
| Three (3) credits of program-specific electives from List A (see below) | 3 |
| Six (6) credits of program-specific electives from List A or List B (see below) | 6 |
| Total Credits | 45 |
| Open Elective Courses (as needed to reach 120 credits) | Variable |
| Minimum Total Required Credits | 120 |
|---|
*LIL 120 - Introductory Arts and Humanities Seminar is a required course for new, first-year students in the School of Arts and Humanities
Communications and Media Arts Concentration options
Sports Media Concentration
| Select three (3) of the following: | Credits |
|---|---|
| CMM 215 – Video Field Production or CMM 216 – Sports Field Production | 3 |
| CMM 310 – DV Studio I | 3 |
| CMM 311 – Digital Video Production | 3 |
| CMM 410 – Writing for the Screen | 3 |
| Total Credits | 9 |
| Select one (1) of the following: | Credits |
|---|---|
| CMM 216 – Sports Field Production | 3 |
| CMM 290 – Intro to Broadcast Media Writ | 3 |
| CMM 310 – DV Studio I | 3 |
| CMM 405 – DV Studio II | 3 |
| Total Credits | 3 |
Digital Video Production Concentration
| Select three (3) of the following: | Credits |
|---|---|
| CMM 300 – Documentary Video | 3 |
| CMM 310 – DV Studio I | 3 |
| CMM 311 – Digital Video Production | 3 |
| CMM 410 – Writing for the Screen | 3 |
| Total Credits | 9 |
| Select one (1) of the following: | Credits |
|---|---|
| CMM 216 – Sports Field Production | 3 |
| CMM 290 – Intro to Broadcast Media Writ | 3 |
| CMM 310 – DV Studio I | 3 |
| CMM 405 – DV Studio II | 3 |
| Total Credits | 3 |
Reporting and Public Relations Concentration
| Select three (3) of the following: | Credits |
|---|---|
| CMM 211 – Introduction to Journalism | 3 |
| CMM 220 – Organizational Communication or WRT 233 – Professional and Technical Communication | 3 |
| CMM 290 – Intro to Broadcast Media Writ | 3 |
| CMM 305 – Public Relations in the Digital Age | 3 |
| Total Credits | 9 |
| Select one (1) of the following | Credits |
|---|---|
| BUMK 200 – Marketing | 3 |
| CMM 410 – Writing for the Screen | 3 |
| CMM 415 – Sports Reporting and Writing | 3 |
| SLM 225 – Sport and Recreation Marketing (formerly SRM 325) | 3 |
| Total Credits | 3 |
Program-Specific Elective Options
| List A Electives | Credits |
|---|---|
| CMM 130 – Media Literacy | 3 |
| CMM 135 – Evolution of Television | 3 |
| CMM 170 – Evolution of Documentary Film | 3 |
| CMM 201 – Digital Media & Software Tools | 3 |
| CMM 211 – Introduction to Journalism | 3 |
| CMM 220 – Organizational Communication | 3 |
| CMM 225 – Topics in Digital Storytelling | 3 |
| CMM 240 – Social Media: Theory & Practice | 3 |
| CMM 290 – Intro to Broadcast Media Writ | 3 |
| CMM 300 – Documentary Video | 3 |
| CMM 305 – Public Relations in the Digital Age | 3 |
| CMM 311 – Digital Video Production | 3 |
| CMM 340 – Women and Film | 3 |
| CMM 350 – Video Game Studies | 3 |
| CMM 410 – Writing for the Screen | 3 |
| CMM 411 – Communication Law & Regulation | 3 |
| CMM 415 – Sports Reporting and Writing | 3 |
| CMM 420 – Senior Project | 3 |
| WRT 233 – Professional and Technical Communication | 3 |
| WRT 304 – Read & Write in Digital Env. | 3 |
| WRT 317 – Proposal and Grant Writing | 3 |
| List B Electives | Credits |
|---|---|
| ART 105 – Elements of Acting | 3 |
| ART 106 – Two-Dimensional Design | 3 |
| ART 111 – Scientific Illustration | 3 |
| ART 214 – Color Digital Photography | 3 |
| ART 234 – Digital Animation | 3 |
| BUMK 200 – Marketing | 3 |
| BUMK 310 – Advertising | 3 |
| ENG 140 – Indigenous Film and Literature | 3 |
| ENV 321 – Env Comm: Expert Prac Eco | 3 |
| HIS 150 – Telling Tales of the Past | 3 |
| HIS 295 – Medicine and the Media | 3 |
| SLM 160 – Introduction to Sport Leadership and Management (formerly SRM 160) | 3 |
Honors Program
We offer qualified students the option of graduating with Honors. This includes significant scholarly, creative, or experiential activity under the direction of a faculty member. Interested students should consult with their advisor.
Learn about SWAGÊÓƵ’s Digital Storytelling Podcast Class
Experiential Learning in the Bachelor’s Degree in Communications and Media Arts
The Communications and Media Arts major emphasizes hands-on, real-world learning, providing you with experiences that will set you apart from others. At SWAGÊÓƵ, communications isn’t just about what you say or write; it’s about what you do.
Opportunities for Communications and Media Arts Students
- Create videos using HD cameras, lighting, sound recording equipment, and editing tools
- Develop your own screenplay
- Learn to use photo editing software
- Design video games using 3D design software in SWAGÊÓƵ’s innovative Makerspace
Internships for Communications and Media Arts Majors
Internships allow you to explore career options, gain valuable work experience in your field, and network with professionals. Intern near campus during the academic year or elsewhere over the summer. Sites include:
- Television Stations
- Radio Stations
- Newspapers/Magazines
- Non-Profit Organizations
- Minor League Sports Teams
- School/University Communications Offices
For more information email the Academic and Career Advising Center at advising@une.edu.
Learning to film in the Sports Field Production Course
Apply Today
Ready to begin your future in SWAGÊÓƵ’s B.A. in Communications and Media Arts degree program? Get started today.
Communications and Media Arts FAQ
What is a communications major?
A communications major studies how people communicate in today's digital and interconnected world. Communication and media arts cover a mix of mass communication skills with social sciences and humanities. If you're into sharing information, reporting news, storytelling, or studying media culture, a communications major might be a good fit.
Communication and media arts provide the foundation for creating messages, comprehending audiences, utilizing new technologies, and grasping essential communication theories. SWAGÊÓƵ’s Bachelor of Arts (B.A.) in Communications and Media Arts degree program in Maine cultivates professional and personal communications skills in a supportive, student-focused environment.
What can you do with a communications degree?
A communications degree offers a wide range of job opportunities in marketing, public relations, global communications, business communications, journalism, social media, human resources, and more. It spans diverse fields like brand management, corporate communications, government relations, media, nonprofits, and sales. Choosing to major in communications helps you develop essential skills like clear written and verbal communication, leadership, problem-solving, and teamwork.
Job roles that you could find yourself working in as a communications major include:
- Advertising Account Manager or Account Executive
- Brand Manager or Brand Strategist
- Copywriter
- Digital Media Specialist
- Editor
- Human Resources Specialist
- Internal Communications Manager
- Journalist (print or broadcast)
- Marketing Manager
- Public Relations Specialist
- Social Media Strategist or Director
Graduates of SWAGÊÓƵ’s B.A. in Communications and Media Arts degree program have gone on to have careers as filmmakers, public relations professionals, bloggers, journalists, videographers, marketing professionals, video editors, TV studio managers, and screenwriters.
As a Communications and Media Arts major at SWAGÊÓƵ, you will have the ability to work with our Academic and Career Advising Center. It doesn’t matter if you have a clear career goal or just a general interest in a field.
What's the average salary for a communications major?
As of August 2022, the average starting salary for a communications major in the U.S. was between $45,000–$50,000, as reported by . Common salary breakdowns by job according to * include:
- Broadcaster salary: $50,595
- Editor salary: $59,425
- Event planner salary: $41,179
- Fundraiser salary: $44,145
- Human resources specialist salary: $46,972
- Legislative assistant salary: $53,409
- Marketing manager salary: $69,590
- Public relations specialist salary: $47,736
- Sales development representative (SDR) salary: $49,179
- Social media manager salary: $50,344
What classes are required for a communications degree?
Communication majors will study a mix of courses centered on oral and written communication, media studies, technology, and social sciences. Classes will vary depending on the college or university of choice.
SWAGÊÓƵ's B.A. in Communications and Media Arts program in Maine offers interesting courses covering traditional communication fields like marketing, public relations, global communications, journalism, and business communication. Additionally, you'll gain valuable skills in digital media production, preparing you to connect with modern audiences using various media platforms.
Students will complete the College of Arts and Sciences (CAS) Core Requirements, foundational and advanced required courses, required electives, and their choice of a Communication and Media Arts track. Those options are:
- Sports Media
- Digital Video Production
- Reporting and Public Relations
Learn more about SWAGÊÓƵ’s B.A. in Communications and Media Arts curriculum
Should I major in communications?
There is a lot of consideration when determining whether or not a degree in communications is worth it. Look at the types of skills you’ll learn as part of your coursework — both hard skills and soft skills — that you’ll be able to incorporate into your career. If you’re a creative person, pursuing a communications major allows you to flex your creative muscles while taking a variety of courses focused on foundational oral and written communication skills from technical mastery of the tools of the trade to critical thinking.
Read testimonials from SWAGÊÓƵ Communications and Media Arts students
Below are some benefits of being a communications major:
- You’ll have a skill set that everyone wants in the workplace — the ability to communicate effectively and efficiently with others.
- Communications positions are not confined to just one field or industry. What you learn in a communication degree program can be applied to various industries, whether in the public or private sectors.
- After finishing a bachelor's degree in communication, you’ll have the option and flexibility to explore a diverse range of roles.
- The career outlook is strong. indicates that jobs needing a communications degree are predicted to rise by 6% in a decade.
Which colleges have the best communication degree program for me?
If a communications job is the right career path for you, it starts with choosing the right degree program. Here’s what you should look for in a communications program.
Faculty
Identify your priorities in an instructor and learn more about your potential teachers and their professional experience. Discover what kind of professional connections you can make there that will further your career.
SWAGÊÓƵ’s Communications and Media Arts program boasts small class sizes which offers a closer working relationship with peers and faculty while earning a communications degree in Maine.
Meet faculty and professional staff in the School of Arts and Humanities
Curriculum
Learn about the types of classes you’ll be taking and the types of internships offered. Ask about things that matter to you including the types of media you’ll be studying, skills you’ll learn, and the technology available.
SWAGÊÓƵ offers a B.A. in Communications and Media Arts. We prioritize hands-on skill application, gained through practical experience and creation, to set graduates apart in the industry.
Our comprehensive curriculum includes a focus on digital media production/media writing and marketing/advertising plus broad coverage of the classic communications disciplines. The following are some examples of the exciting courses that students can take in this program:
- Understanding Mass Media
- Digital Video Production
- Communication Law and Regulation
- Marketing
- Writing for the Screen
- Intercultural Communications
- Topics in Digital Storytelling
Unique learning opportunities include creating videos using HD cameras, lighting, sound recording equipment, and editing tools; developing your own screenplay; learning to use photo editing software and designing video games using 3D design software in SWAGÊÓƵ’s innovative Makerspace.
SWAGÊÓƵ takes pride in its commitment to experiential learning. Internships allow Communications and Media Arts students to explore career options, gain valuable work experience in their field, and network with professionals. Sites include television stations, radio stations, newspapers/magazines, non-profit organizations, minor league sports teams, and school/university communications offices.
Learn more about internship opportunities within the College of Arts and Sciences
Career goals
Determine if the program offers career advising and qualifies you for a lucrative, rewarding communications career.
Students in SWAGÊÓƵ's Communications and Media Arts program learn traditional disciplines like marketing, journalism, and more. They also gain highly marketable digital media production skills, preparing them to connect with modern audiences across various platforms.
SWAGÊÓƵ's Bachelor of Arts in Communications in Maine equips graduates with essential oral, written, technical, and critical thinking skills for success in both professional and personal spheres. Students are fully prepared for entry-level roles in the public or private sector, as well as for further graduate studies.
SWAGÊÓƵ offers Career Advising to help communications majors plan their next step. 93% of bachelor’s degree graduates are employed or continuing higher education within six months to one year of graduating.
Location and environment
Ask yourself what kind of environment suits you best. Figure out if you want to stay in your state or if you wish to move. See if you will be inspired or challenged by your fellow students and faculty.
SWAGÊÓƵ’s Communications and Media Arts program is located on our oceanfront Biddeford Campus, an idyllic New England setting for undergraduate study with over 4,000 feet of stunning shoreline. Overall, SWAGÊÓƵ boasts small class sizes. We have a 12:1 student-to-teacher ratio and an average class size of 20.
Learn more quick facts about SWAGÊÓƵ
Our Global Education Program makes it easy for students to gain valuable international experiences. Our Tangier Campus is a unique facility fostering connections among U.S., Moroccan, European, and more citizens. SWAGÊÓƵ Morocco provides educational and cultural programs to promote international understanding.
Learn more about study abroad opportunities at SWAGÊÓƵ
Financial aid
Does the school you are considering offer financial aid or scholarships to help you in your education?
A SWAGÊÓƵ education is very affordable. Our tuition is 16% below the average tuition for private universities in New England. All incoming full-time undergraduate students at SWAGÊÓƵ will receive Merit Scholarships in amounts from $5,000 to $22,000 per year.
Learn more about grants and scholarships available to students at SWAGÊÓƵ
SWAGÊÓƵ's Student Financial Services includes both Financial Aid and Student Accounts offices. Our program maximizes available institutional and federal funds. To discover ways to fund your education, reach out at sfs@une.edu or (207) 602-2342 during our Monday–Friday 9 a.m.–3 p.m. office hours.