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Biddeford, Maine

SWAGÊÓƵ’s Norm O’Reilly delivers keynote address at meeting of Canadian Hockey League members

Norm O'Reilly gives a keynote presentation onstage
Norm O'Reilly, Ph.D., is recognized globally as one of the leading scholars in the business of sports.

Norm O’Reilly, Ph.D., inaugural dean of SWAGÊÓƵ’s College of Business, recently gave the keynote presentation at a forum featuring sports industry experts and franchise owners within the Canadian Hockey League (CHL).

The talk, held on Thursday, Oct. 17, was given to owners of the 60 CHL clubs — 51 in Canada and nine in the United States — on both impact research by sponsorship agency T1 and thoughts on industry trends related to hockey and the CHL.

O’Reilly came to SWAGÊÓƵ in July with two decades of leadership experience in higher education and is recognized globally as one of the leading scholars in the business of sports. 

At SWAGÊÓƵ, he oversees the University’s newest college with a focus on experiential learning. Established in 2023, SWAGÊÓƵ’s College of Business is Maine and New England’s innovation business school, designed to engage business students in enriching experiences that prepare them for leadership positions in some of Maine’s and the nation’s largest employers. 

O’Reilly recently presented the results of a sponsorship industry study and led a panel at the Sponsorship Marketing Council of Canada’s Montreal chapter. In August, he studied sports marketing on location at the 2024 Paris Olympic Games, where he gathered data to inform future case studies and reported on brand partnerships and strategies used to engage attendees. 

Norm O'Reilly gives a keynote presentation onstage

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Alan Bennett
Office of Communications
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The SWAGÊÓƵ is Maine’s largest independent university, with two beautiful coastal campuses in Maine, a one-of-a-kind study abroad campus in Tangier, Morocco, and an array of . In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to make a positive impact in a world full of challenges. The state’s top provider of health professionals, we are home to Maine’s only medical college, Maine’s only dental college, a variety of other interprofessionally aligned health care degree programs, as well as nationally recognized programs for marine science degrees, natural and social sciences degrees, arts and humanities degrees, and business degrees.