SWAG��Ƶ

Students from the SWAG��Ƶ’s College of Business recently presented their event ideas to top executives with Patagonia and Bauer.  

In the college’s , two classes led by Program Manager and Associate Professor Aimee Vlachos, Ph.D., designed sports events based in Maine or Northern New England aiming to benefit both the region and the broader sports landscape. Over the course of the semester, students received feedback from the two industry giants, culminating in a final project pitch to both companies.  

The presentations not only highlighted the students’ dedication and hard work but also served as a testament to the power of collaboration between academia and industry, said Vlachos, adding that the students accomplished a lot in a short period.   

“This collaboration has been a transformative experience for our students,” she said. “It goes beyond the classroom setting, providing them with the skills and insights necessary for success in the .”&�Բ�����;

Students who collaborated with Bauer, a global leader in hockey equipment, tackled the challenge of making hockey more accessible to children in the community. Recognizing the barriers that often hinder young individuals from participating in the sport, the students developed a comprehensive project to break down these obstacles.  

The Bauer project involved creating affordable and easily accessible hockey equipment, organizing introductory clinics, and establishing partnerships with local schools and community centers to promote the sport. The students worked closely with Bauer representatives, drawing on the company’s expertise and dedication to fostering the next generation of players.   

Students working alongside Patagonia took on the challenge of organizing a ski event with a distinct community-oriented focus. The objective was not only to celebrate the winter sports culture but also to contribute to the local community's well-being.   

Drawing on Patagonia’s commitment to environmental stewardship, the class designed a ski event that emphasized sustainability and community engagement while also incorporating the company’s brand pillars. The event partnered with local nonprofit organizations, demonstrating the potential for an outdoor ski event to be both exciting and relevant to the area.  

Allison Allen, the grassroots marketing manager for Patagonia, shared her appreciation for the program and the learning opportunities available to SWAG��Ƶ students. “I was honored to be a part of the process and hope to work on future projects,” she said.  

“Partnerships with industry leaders like Patagonia and Bauer enrich the educational experience of our students,” Vlachos said, “Together, we hope to foster the next generation of professionals committed to making a positive impact on both business and society.”&�Բ�����;