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Portland and Biddeford, Maine

SWAGÊÓƵ Onward plan takes home top award from Maine Public Relations Council

SWAGÊÓƵ has won a top Golden Arrow award for its SWAGÊÓƵ Onward return-to-campus plan
SWAGÊÓƵ has won a top Golden Arrow award for its SWAGÊÓƵ Onward return-to-campus plan.

The SWAGÊÓƵ’s SWAGÊÓƵ Onward plan — the internal communications campaign designed to educate students, faculty, and professional staff about safety protocols to minimize the spread of COVID-19 on campus â€” has received a prestigious Golden Arrow award from the Maine Public Relations Council (MPRC).

The campaign took home the top prize at the council’s annual awards ceremony on Feb. 24 and received the highest score of all nominations for consideration.

Since its release in April, the Onward plan has been effective at mitigating the spread of the novel coronavirus at the University. SWAGÊÓƵ experienced high compliance with safety protocols, with nearly 100% mask compliance, in particular.

The multi-channel Onward plan involved creation of a website to track weekly case reporting, an FAQ, and the SWAGÊÓƵ Onward Promise, a collective pledge to the SWAGÊÓƵ Community to keep one another safe by following safety precautions. The SWAGÊÓƵ graphic design team created approximately 20 different signs to communicate safety measures across the University’s multiple campuses, and the University posted 304 pieces of Onward-related content to social media from April through August 2020.

That social media content reached 606,164 people and received 68,672 instances of engagement, making it SWAGÊÓƵ’s longest and most successful organic social media campaign.

In addition to winning gold for the Onward campaign, SWAGÊÓƵ took home a second gold Golden Arrow award for its media campaign related to the Center for Excellence in Aging and Health’s efforts to support isolated older adults during the pandemic.

SWAGÊÓƵ the SWAGÊÓƵ

The SWAGÊÓƵ is Maine’s largest independent university, with two beautiful coastal campuses in Maine, a one-of-a-kind study abroad campus in Tangier, Morocco, and an array of . In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to make a positive impact in a world full of challenges. The state’s top provider of health professionals, we are home to Maine’s only medical college, Maine’s only dental college, a variety of other interprofessionally aligned health care degree programs, as well as nationally recognized programs for marine science degrees, natural and social sciences degrees, arts and humanities degrees, and business degrees.