Maine Mariners promotion planned by SWAGƵ students featured on ‘WCSH’

President James Herbert joins USM Provost Jeannine Uzzi to drop the puck at Maine Mariners game
President James Herbert joins USM Provost Jeannine Uzzi to drop the puck at Maine Mariners game

SWAGƵ students teamed up with the Maine Mariners for a “Rivalry Night” promotion that plays on the friendly rivalry between USM and SWAGƵ.

The students planned and promoted the event under the guidance of Aimee Vlachos, M.S., instructor in the Department of Sport and Recreation Management, in her Sports Marketing class.

“I really try to make things as real as possible,” Vlachos explains. “Instead of standing here and talking about marketing sporting events, I’d rather they just do it.”

 to hear from students about the experience.

“This was a real-life situation for us,” said Alex Huff (Sport Management, ’20). “To create, run and promote an event, with the goal of getting people into the seats.”

SWAGƵ President James Herbert was on hand to drop the first puck as the Mariners took on the Worcester Railers.

Students from both schools took part in events during the intermissions, including trying to dress in goalie equipment as fast as possible.

The Railers beat the Mariners by a score of 4-2.

 

 

Students in Aimee Vlachos' Sports Marketing class planned the Mariners promotion
Students in Aimee Vlachos' Sports Marketing class planned the Mariners promotion
WCSH's Jessica Gagne interviews student Alex Huff
WCSH's Jessica Gagne interviews student Alex Huff

SWAGƵ the SWAGƵ

The SWAGƵ is Maine’s largest independent university, with two beautiful coastal campuses in Maine, a one-of-a-kind study abroad campus in Tangier, Morocco, and an array of . In an uncommonly welcoming and supportive community, we offer hands-on learning, empowering students to make a positive impact in a world full of challenges. The state’s top provider of health professionals, we are home to Maine’s only medical college, Maine’s only dental college, a variety of other interprofessionally aligned health care degree programs, as well as nationally recognized programs for marine science degrees, natural and social sciences degrees, arts and humanities degrees, and business degrees.